Where luxury meets memory.
At by jovi, we believe scent is more than just fragrance, it's a feeling, a memory, a moment you carry with you. From the very beginning, we knew our products had to do more than perform beautifully; they had to linger in a way that made you feel something. That’s where our signature scent was born.
Developed over months of careful testing and refinement, our scent is a blend of soft woods, creamy florals, and warm skin-like notes. Subtle. Sophisticated. Designed to feel like you, only elevated.
But why scent? As a stylist, our founder Amy saw firsthand how transformative haircare could be. Not just in the mirror, but emotionally. “I wanted every wash, every ritual, to feel like a small act of self-celebration,” she says. “A moment just for you, even in the busiest of days.”
The signature scent was designed with this exact intention, to turn everyday haircare into a sensory experience. Something grounding. Something personal. Something you’d return to, again and again.
We didn’t want it to smell like a salon. We wanted it to smell like you at your best.
So every time you reach for your by jovi essentials, know this: the scent is there not just to nourish your hair, but to anchor you in ritual, purpose, and presence.
It’s more than haircare.
It’s memory, bottled.