A note from Amy, founder of by jovi.
Before I became a founder, I was a hairstylist. And before that, I became a mum. It was the biggest, most beautiful shift of my life. It also changed how I thought about time, rituals, and what it means to care for yourself.
Motherhood made me crave simplicity. I wanted products that worked and made me feel something. Not a 10-step routine, just something intentional. Something that turned haircare into a moment of pause.
I created by jovi for women like me, who are doing a million things, and still want to feel like themselves.
Who believe luxury can be lived in.
Who find beauty in the in-between.
Every formula, every scent, every detail is rooted in that feeling.
Real life. Real care. Real connection.
Thank you for making by jovi part of your ritual.
I’m so glad you’re here.
— Amy