Rooted in Ritual

Hey, I’m Amy, hair stylist, mum of two, and the creator of by.jovi.

I built this brand to bring together two loves: the transformative power of scent and the science of healthy hair.

READY MY STORY

A signature scent. A sensory ritual. A moment for you.

Why by.jovi?

To honour the small moments. To bring scent, softness, and strength to your strands. To blend beauty with intention.

Hair-Loving Ingredients

Sensory Rituals

Clean formulations

Hair-Loving Ingredients

Sensory Rituals

Clean formulations

Hair-Loving Ingredients

Sensory Rituals

Clean formulations

Hair-Loving Ingredients

Sensory Rituals

Clean formulations

Hair-Loving Ingredients

Sensory Rituals

Clean formulations

Hair-Loving Ingredients

Sensory Rituals

Clean formulations

Hair-Loving Ingredients

Sensory Rituals

Clean formulations

Hair-Loving Ingredients

Sensory Rituals

Clean formulations

Hair-Loving Ingredients

Sensory Rituals

Clean formulations

Hair-Loving Ingredients

Sensory Rituals

Clean formulations

@by.jovi_

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